I’m Clara Fermandois, a Chilean Creative Director and Brand Strategist working across identity, narrative and emerging creative technologies. Trained in Integrated Design at PUC Chile and Creative Direction at Elisava, I approach projects as connected systems rather than isolated outputs, bringing concept, visual language and execution under one clear direction. I’m interested in building brands with their own logic, coherent enough to be recognizable and flexible enough to evolve.
Having lived in Santiago, Washington DC and Barcelona, I learned that ideas change with context. That international perspective shapes how I build brands, not around trends, but around behaviors, meanings and the different ways people interpret the same idea.
I use AI as a creative medium to explore, test and expand possibilities. Not to produce faster, but to think further. Whatever the tool, human judgment, clarity and intention remain at the center.