I’m a creative designer and emerging creative director working at the intersection of creative direction, brand strategy and AI-integrated creative processes.
My work focuses on designing living brand systems, ideas that operate as narratives, frameworks and experiences rather than isolated pieces. I’m interested in how brands can move beyond campaigns and become cultural, adaptable systems that evolve over time.
I integrate AI as part of my creative workflow to explore, test and iterate, expanding what identities, narratives and creative systems can be, while keeping human judgment, clarity and direction at the center.
Having lived and worked across Chile, the U.S. and Europe, I bring a cross-cultural perspective to my practice, shaping creative decisions through context, behavior and cultural nuance rather than trends.
Currently based between freelance practice and independent projects, with a strong interest in creative direction roles and forward-thinking teams working across branding, content and emerging technologies.